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Social media and target audience

Social media and target audience

Social media and target audience

Social media and target audience

Social media and target audience

Who is the target audience?

The target audience represents a group of potential consumers that you are trying to reach through social media in this case. The target audience means those who are most likely to be advertised to your customers in the future, and that is why your target It's about building a relationship with them. When you're active on social media for evaluation purposes, you're not interested in just getting more social media followers. They are not interested in interacting with your social media accounts and are unlikely to recommend you or ultimately buy from you.

This is why defining your target audience is an essential task when defining your social media marketing strategy. You should start by asking yourself the following questions:

● What is my product (service)?

● Who is my product (service) for?

● For whom is my product (service) useful?

● Who will buy from me?

● Who will be interested in my business?

● Who were my clients in the past?

Social media and target audience

All of these questions will help you define the type of consumer you are trying to reach. Be as specific as possible when answering these questions because the answers to these questions are critical to your future social media success. If you are trying to reach everyone, your strategy will be very general and it seems that you have less focus on the people you want to target. You are more likely to attract the attention of your target audience as members of the target audience will be able to recognize you.

For example, if you sell beauty products for women over 30, when you apply status updates, images and content on your blog. You should keep this group in mind when posting status updates about football or car repair.

In this case, it will be useless and can have a negative effect on your existing followers, who may have an opinion about Change your following. Remember that your target group in this case is the group of women over 30 years old. You must create content that is relevant to these women. At the same time, you are the percentage. Create correlation between this group and your business. This means that although it may seem like you are talking about cooking as it can be related to women over 30, it actually has nothing to do with beauty, but try to talk about beauty tips, skin care, etc.

1) Use social media insights to know your target audience.

In addition to determining the target group of the business and type of product, you can also use insights in social media to determine the group of people who follow your social accounts, although this type of information is not available for every social network. The most important of them, such as Facebook and Google Plus, provide these statistics. Usually, users are divided into two groups based on age and gender. In addition, the location of users can also be taken into account, which is very important. It is true that you want the target audience. Identify yourself based on specific location.

Social media and target audience

2) Use URL shortening services to track

If you are a local business you need geolocation data, you should use url shortener services because they provide this type of information. Location is arguably the most relevant data you can get using one of these services.

3) Sell and analyze

Another way to determine the group is the reason for selling. Working with your business's sales department, you may be able to obtain information about your audience that will be useful when defining your approach in social networks, but remember that they do not necessarily have to be your current customers. to follow you on social networks. If you notice this kind of difference, you should try to find out what the reason may be.

Social media and target audience

4) Compare your audience

Before you even begin your social media marketing strategy, you need to consider your target audience. This means that you've probably defined a group of people who you expect to follow you on social media. This type of hypothesis is based on years of experience in having an offline business and is also based on logical thinking. For example, if you sell men's clothing, it is obvious that your target audience is men in a certain age group. After that, your social media marketing strategy.

You started and were able to analyze the first results, you can compare the group you had in mind when planning your social media approach with the group of people who actually follow you on social networks. If social media marketing If you are successful, these two groups will be compatible, and you are sure to interact with people who are likely to become your customers. As a result, this type of interaction is likely to be profitable for your company and the social media strategy will be effective and profitable. Was.

On the other hand, if there are differences between these two groups, it can be the result of two reasons, firstly, you may have been completely wrong when defining your target group from the beginning, secondly, your social media activity may be different. It attracts people you didn't intend to target. This is often the result of the wrong social media approach or the actions of buyers. In both cases, your social media marketing strategy will not produce good results and you will be wasting your assets.

We eliminate the strategy that is not likely to be successful. If this is accepted, we need to take steps to adjust the social media strategy to adapt it to your business and your target audience.

Social media and target audience

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